Dresses: For an Ethnic Everyday

Learn about design trends & production processes from 80 years of practical experience

Fashion Trends 2022: Insights by the biggest Indian Tastemakers

We dived into the minds of 9 Indian fashion bloggers who are defining the fashion needs of the Indian youth. These trends will make it big!

6,870 views0 comments

Digital Printing - Textile printing of tomorrow

The newest format of printing is changing the designing process rapidly. Read more about what makes it so unique, here!

9 Tips to Save yourself from Online Fraud

Don't get scammed when buying fabrics online! Here are a few things you can check to see if the seller is genuine and avoid getting robbed.

Latest Dress Design Trends for 2021

Explore the latest & best of Ethnic Indian Fashion that were the highlight of Spring/Summer 21 and look at whats upcoming for Winter 21.

The Business of Printing - Meeting Unsaid Expectations

Its not as simple as drawing, designing, dyeing, printing today. The Golden age of shopping brings with it its own series of challenges.

Sustainable Fashion: Indian-core edition

From fabrics to marketing efforts, we aim to leave a positive footprint on the lives & atmosphere around us. For a Better Everyday!

Is Gucci's Luxury Kurta really worth Rs. 2.5 lakhs?

$3,500, i.e. Rs. 2.58 lacs, is the tag on Gucci's recently released "Kaftan" & we think it is absolutely worth it! Here's why!

Crafts & Prints from Indian Heritage

Have a look at the top 10 print styles booming in the Indian Dress space right now!

Salwar Kameez or Kurti?

Should you just buy a readymade kurti or have a salwar kameez tailored? Answer these 3 questions to find out whats right for YOU!

How to dress like a Celeb: The Salwar Kameez edit

A brief history of Salwar Kameez

Elegant. Comfortable. Indian. The Salwar Kameez is a timeless & versatile style of garmenting. Unlike fashion trends, this attire has...