$3,500, i.e. Rs. 2.58 lacs, is the tag on Gucci's recently released "Kaftan" which borders towards an Indian Kurta instead & we think it is absolutely worth it! Here's why!
Everyone likes progress. For most individuals across the globe, having a better life means having a wealthier life, it is their definition of success. Having comfort and financial security is the 1st motive, but as we climb the social ladder, find friends in new circles & have more money to spare after expenses, our wishes change.
At first glance, this Kurta is outrageous. But luxury has always been outrageous. The very concept of luxury lies beyond fulfilling needs or reason.
At first glance, this Kurta is outrageous. But luxury has always been outrageous. The very concept of luxury lies beyond fulfilling needs or reason. It is an indulgence, and the reason is not just to shop for something, it is also to send a message. Let us look at what luxury is, before deciding if this garment is actully worth the price.
There are, majorly, 3 messages people try to send -
The message most newly rich people try to send is their High Social Status. Earning money is no joke (Joke: There are no Laxmi Chit funds in the real world). It is an important achivement, that is celebrated by many by purchasing these articles as symbols or trophies to show their progress to the world.
When one becomes financially stable, over time, their message changes to be about Who They Are Everyone tries to manage how the rest of the world sees them. The easiest way to do this is by the things we own and clothes we wear. For eg. wearing a brand that only processes organic cotton shows how environmentally conscious one is. In the same way, people and brands feel a familial bond. They start sharing the same ideas, values & personality, and are proud of expressing their identity.
As time passes, people usually turn inwards, and Stop Sending any messages at all People do things for themselves, to remind themselves of the same thing they wished to tell the world. We find joy in knowing ourselves and what brings us happiness. It is a symbolic gesture of self love.
So is this Kurta worth it?
Not just because the kurta is made from Organic Linen, but for the reasons we now know, YES.
It does seem strange because we have been making Kurtas all our life, but it is a matter of pride that Indian ethnic fashion, Indian Designing & Indian culture is inspiring people everywhere. Style and art flourishes when it is open and democratic. Being featured on a platform that millions of people look to for style inspiration is an incredible milestone for our favorite attires, the Salwar Kameez & Kurta.
We hope to invite people of all cultures to our humble community of Ethnic-wear enthusiasts. Learn from other cultures and curate more fuision designs to love & adore!
We hope you are doing well and staying safe amidst the crisis. As the world unlocks again we hope that we will sustain this victory and get to impress you with our upcoming collections! We have a lot lined up for you!
Stay tuned to find out, for a Better Everyday.